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yesterday

The Gilded Age Hits New Viewership Peak With 5 Million-Viewer Finale

Warner Bros. Discovery’s combined linear and streaming data reveal five consecutive weeks of growth culminating in an 88% jump over the season premiere.

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Harry Richardson and Louisa Jacobson in "The Gilded Age." (HBO)

Overview

  • The Season 3 finale attracted 5 million viewers across HBO’s linear channel and HBO Max within its first three days, marking the fifth consecutive episode to set a new series high.
  • That three-day audience reflects an 88% increase over the 2.7 million viewers who tuned in for the season premiere.
  • Warner Bros. Discovery reports that viewing for Season 3 is roughly 30% ahead of Season 2’s pace and that series-wide viewing in the week before the finale rose 70% year over year.
  • Warner Bros. Discovery’s proprietary data show social-media conversation volume jumped 185% and dedicated series account engagements nearly doubled relative to Season 2.
  • HBO has ordered Season 4, setting the series for an extended off-air hiatus before the next installment.