The CW Aims to Join the 'Big Five' Broadcast Networks with Diverse Programming Strategy
Brad Schwartz, President of Entertainment at The CW, outlines ambitious plans to diversify the network's offerings and compete with the Big Four broadcast networks.
- The CW is expanding its programming beyond young adult audiences to include a wider range of shows, including Canadian dramas and sports.
- Brad Schwartz emphasizes the need for The CW to find a hit show to successfully compete with ABC, CBS, Fox, and NBC.
- The network has introduced new economic models for scripted projects, moving away from traditional pilot processes.
- The CW's programming now includes live sports, such as the controversial Liv Golf and police reality TV shows, as part of its strategy to attract a broader audience.
- Despite criticism, The CW defends its programming choices, aiming for profitability and a 'big tent' brand identity.
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