Overview

• The CW is expanding its programming beyond young adult audiences to include a wider range of shows, including Canadian dramas and sports.
• Brad Schwartz emphasizes the need for The CW to find a hit show to successfully compete with ABC, CBS, Fox, and NBC.
• The network has introduced new economic models for scripted projects, moving away from traditional pilot processes.
• The CW's programming now includes live sports, such as the controversial Liv Golf and police reality TV shows, as part of its strategy to attract a broader audience.
• Despite criticism, The CW defends its programming choices, aiming for profitability and a 'big tent' brand identity.