Overview

• The brand opened its first Argentine point of sale on September 25 at the Alto Palermo shopping center in Buenos Aires, operating from 12:00 to 20:00 as a pop-up stand selling slices to go.
• The local operation is run by Finca Rosa SRL, a group of five entrepreneurs under 30, and it is independent from Alsea’s Latin American licensing.
• An initial shipment of about 4,500 individual portions was brought from the United States to supply the launch, according to mall sources.
• The opening menu features three options from the broader global range: Original, Raspberry Swirl, and Belgian Chocolate cheesecakes.
• Per-slice prices at launch were reported at roughly ARS 12,500 to ARS 13,500, with the operator indicating plans to expand locations and pursue supermarket placement.