‘The Californians’ Cast Reunites in Volkswagen Ad Ahead of SNL’s 50th Anniversary

Fred Armisen, Bill Hader, and Kristen Wiig reprise their iconic sketch roles in a new ad featuring Volkswagen’s electric ID. Buzz van.

Volkswagen partnered with Saturday Night Live to bring back 'The Californians' sketch as part of its SNL50 sponsorship campaign.
The ad features Fred Armisen, Bill Hader, and Kristen Wiig reprising their roles from the beloved soap opera parody sketch.
Set on Malibu Beach, the characters deliver their trademark SoCal accents and dramatic flair while showcasing the features of Volkswagen’s electric ID. Buzz van.
The original costumes and creative input from SNL writers were used to authentically recreate the iconic sketch for the ad.
The SNL 50th anniversary special, airing February 16, will feature appearances from Wiig, Armisen, and other notable cast members.