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The Browser Company Launches $20 Dia Pro Plan for Unlimited AI Access

Free users face new AI usage caps under a freemium model that paves the way for additional subscription tiers

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Dia browser launches $20 Pro AI subscription

Overview

  • The $20 per month Dia Pro subscription grants users unlimited access to the browser’s AI chat and Skills features.
  • The Browser Company has not disclosed exact AI usage limits for the free tier but intends to keep the browser free for users who engage only a few times a week.
  • Dia Pro marks the company’s first revenue-generating offer after raising $128 million from investors including Pace Capital, Next Play Ventures and tech leaders like Jeff Weiner and Ev Williams.
  • CEO Josh Miller plans additional subscription tiers ranging from $5 to several hundred dollars per month to meet diverse usage needs.
  • With Arc no longer in active development, the company is focusing on Dia to compete with Perplexity’s Comet, Opera’s Neon and AI-enhanced browsers from Google and Microsoft.