Overview

• The $20 monthly Pro subscription, launched on August 7, grants unlimited access to Dia’s AI-powered chat and custom skills features.
• Free-tier accounts are now subject to undisclosed limits on AI interactions, though light users will retain basic access according to CEO Josh Miller.
• The Pro plan briefly appeared online earlier this week before being removed and has since been restored in Dia’s settings page.
• The company plans to roll out multiple subscription levels ranging from $5 per month to several hundred dollars as it scales its first paid offering.
• Supported by $128 million in funding from investors like Pace Capital and Next Play Ventures, Dia faces competition from Perplexity’s Comet, Opera’s Neon, and AI integrations by Google and Microsoft.