The Body Shop Acquired by Aurea, Securing Future for Remaining Stores

Aurea's acquisition of The Body Shop aims to revive the ethical beauty brand and retain over 1,000 jobs across its UK stores.

The Body Shop entered administration in February, leading to the closure of 85 stores and significant job losses.
Aurea, led by Mike Jatania, completed the acquisition, marking its largest transaction to date.
The new leadership team includes Charles Denton, former CEO of Molton Brown, as chief executive.
Aurea plans to invest in product innovation and enhance customer experiences while maintaining the brand's ethical values.
The acquisition intends to rebuild The Body Shop's global leadership in the ethical beauty sector.