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‘The Beauty’ Trailer Sets FX Record With Nearly 190 Million Views in a Week

FX lines up a three-episode cross-platform launch on January 21 to capitalize on the momentum.

Overview

  • Disney says the trailer, posted January 5, drew nearly 190 million views across social platforms within seven days, the most ever for an FX series preview.
  • The series will debut three episodes on January 21 at 9 p.m. ET/PT on FX, with streaming on Hulu in the U.S. and on Disney+ internationally.
  • Created by Ryan Murphy and Matthew Hodgson from the comic by Jeremy Haun and Jason A. Hurley, the show blends sci‑fi and body horror around a beauty drug and a corporate conspiracy.
  • Marketing has included in‑universe teasers, featuring a faux beauty ad and a corporate-style message from Ashton Kutcher’s character.
  • The first season runs 11 episodes with weekly releases, culminating in two-episode drops in each of the final two weeks.