The Atlantic Surpasses 1 Million Subscriptions, Achieves Profitability
In a significant turnaround, The Atlantic announces increased revenue and subscription growth amid industry challenges.
- The Atlantic has reached over 1 million paid subscriptions, with a notable 56% being digital and 44% print/digital bundles.
- Revenue for the publication rose 10% last year, hitting nearly $100 million, largely driven by subscription growth.
- Subscription prices have increased since 2021, with digital subscriptions now starting at $80 and a combined print/digital subscription at $120 per year.
- The magazine has seen a surge in subscriptions by double-digit percentages for the past four years, including a 14% increase since last year.
- The Atlantic is experimenting with artificial intelligence, developing an experimental website and app with AI features.