Overview
- Clutch, Zayu, and Maple represent the United States, Mexico, and Canada respectively as the tournament’s official mascots.
- The Athletic obtained the first full image of the trio before FIFA’s broader public release, expanding on a prior silhouettes-only tease.
- Character identities align to on-field roles: Clutch as a midfielder, Zayu as a forward, Maple as a goalkeeper.
- FIFA positions the mascots for central use in promotions, fan experiences, and merchandising for the 2026 event across North America.
- The trio will also appear in FIFA Heroes, an arcade-style football game planned for 2026 on PlayStation, Xbox, Switch, Android, and iOS.