Overview
- The field is down to five after Kieran McCartney honored his 'win or walk' pledge and Rothna Akhtar was fired for failing to sell in the pitches.
- The latest task sent candidates into the pet industry to create a product and a social media campaign before pitching to major retailers.
- Former Love Island star Zara McDermott made a brief appearance to coach contestants on building engagement for their online campaigns.
- Dan Miller, Karishma Vijay, Lawrence Rosenberg, Pascha Myhill and Priyesh Bathia now advance to interviews where advisers will tear into their business plans and only two will reach the final.
- The winner receives a £250,000 investment and a partnership with Lord Sugar, underscoring the high stakes of these late eliminations.