Overview
- The BBC competition cut Levi Hague and Conor Galvin in a double firing after a live, on‑air selling challenge.
- Lord Sugar condemned the pitches, calling Levi's effort "diabolical" and the worst TV selling he had seen in the process.
- Kieran McCartney stayed only after agreeing to lead the next task as project manager under a lose‑and‑leave condition.
- Teams chose items including a yoga mat, an exercise machine, a shoe dryer, a bracelet, air‑purifying headphones, a water flosser, and a ring to sell to viewers.
- Levi said he felt relieved to exit, citing Lord Sugar's focus on recruitment, trades, and beauty over his niche of personalised pet cremation urns, and Conor said he regretted not fighting harder to stay.