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The 33rd Team Closes Series B Backed by Liberty Media and Gary Vaynerchuk

New backers position the firm to scale its Zenith analytics platform for more NFL clients.

Overview

  • Mike Tannenbaum’s football advisory and data company announced a new funding round that includes Liberty Media, Gary Vaynerchuk, Silver Falcon Capital, John Low, and NFL alumni Justin Pugh and Matt Patricia.
  • The company says the capital will accelerate development and deployment of Zenith, its player‑movement analytics platform, and broaden team-facing data services.
  • Tannenbaum reports early uptake across roughly 10% of NFL teams for the 2025–26 season, including the Jets, while keeping most client relationships confidential at club request.
  • The 33rd Team contracts with organizations to gather in-game and postgame data and deliver timely, actionable reports to inform personnel, roster, and tactical decisions.
  • The firm advised the Jets’ 2025 searches that produced Darren Mougey as general manager and Aaron Glenn as head coach, and Tannenbaum now characterizes their first-year grades as “incomplete.”