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The 1% Club Returns as Three Finalists Share £93,000 in Series Premiere

The award-winning logic quiz has become a Saturday-night staple, with its latest closing puzzle prompting sharply different reactions from viewers.

Overview

  • ITV’s The 1% Club launched a new series on Saturday night on ITV1 and ITVX with Lee Mack returning as host.
  • Three contestants reached the final question and all answered correctly, splitting a £93,000 pot for £31,000 each.
  • Viewers were divided over the difficulty of the final puzzle, with some calling it unusually easy and others saying they were stumped.
  • The format pits 100 players against progressively tougher logic questions tied to population percentages for a shot at a £100,000 prize pot.
  • The series recently won Best Quiz Show at the National Television Awards, underlining its rise since debuting in 2022.