Overview
- ThatWare has repositioned from a conventional SEO firm into a broader search intelligence business that combines traditional SEO with AI‑focused services.
- The firm keeps technical SEO and crawlability as its commercial foundation so clients do not lose existing organic traffic while they prepare for AI discovery.
- ThatWare describes a Vector Entity Model (VEM) that maps companies, attributes and relationships so machines can better understand a brand as a digital entity.
- Its AI Visibility Metrics (AVM) framework aims to quantify a brand’s presence inside AI answers using signals such as citations, authority, consistency and brand presence.
- ThatWare also offers human‑focused services—Cognitive Resonance SEO and Artificial Intelligence Experience Optimization—and experimental QSAAS research to predict prompt‑driven search changes, letting clients adopt only the modules they need as discovery evolves.