Particle.news

Download on the App Store

Thamma Steps Up Promotion With ‘Poison Baby’ Launch and Rashmika’s First Post-Engagement Appearance

A low-key, music-led strategy is giving way to on-ground moments designed to build buzz ahead of the October 21 Diwali release.

Overview

  • Maddock FilmsThamma, part of its Horror Comedy Universe, opens in cinemas on October 21.
  • The new track Poison Baby released with a Mumbai launch featuring Malaika Arora and Rashmika Mandanna performing together, drawing wide online reaction.
  • Rashmika made her first public appearance since reports of her engagement to Vijay Deverakonda, with her ring attracting media attention at the event.
  • Bollywood Hungama reported chaotic scenes outside the Poison Baby launch, including entry issues for journalists and arguments with organisers.
  • After a largely online rollout with trailer and songs, the team has begun visible promotions, including a Shirdi Sai Baba temple visit and travel for city stops.