Overview
- Maddock Films screened the first 20 minutes for thousands at a New Delhi event hosted by comedians, marking a rare public preview before release.
- Ayushmann Khurrana and Rashmika Mandanna led high‑visibility promotions in the capital with live song performances, dance routines, street‑food stops and a playful fake‑fang moment.
- Khurrana says he plays a Betal and tackled his most action to date, while Nawazuddin Siddiqui describes his antagonist turn as the first film his children can watch him in.
- Pre‑release trade coverage projects an opening day around ₹13–15 crore or higher during the Diwali window, with figures framed as estimates ahead of Oct. 21.
- Producer Dinesh Vijan underscores Indian myth roots and calls this the universe’s first romantic chapter, as the team distances comparisons to Malayalam hit Lokah by pitching a distinct, more mass‑market Hindi take.