Overview

• Both films remain set for an October 21 theatrical release after CBFC clearance, with Ek Deewane Ki Deewaniyat certified A and Thamma receiving minor edits including trimmed visuals and dialogue tweaks.
• Advance-booking tracker Sacnilk reports Thamma’s pre-sales climbing to roughly Rs 6.8–6.9 crore including block bookings by Sunday, with about Rs 1.7 crore from organic sales, while reports put Ek Deewane Ki Deewaniyat’s total advances under Rs 1 crore including blocks.
• Producer Anshul Garg alleged PVR INOX favored Thamma in screen allotment; PVR INOX’s Kamal Gianchandani denied any bias and said showcasing is being set on merit, noting PVR INOX distributes Thamma only in limited territories.
• Thamma is rolling out across Hindi and Telugu with IMAX and 4DX options and has scheduled paid preview shows on October 20, whereas Ek Deewane Ki Deewaniyat is releasing in Hindi only and carries an adults-only rating that could narrow its initial reach.
• Exhibitors and analysts cite muted pre-release buzz but forecast that post-release word-of-mouth, dynamic show reallocation, and the long Diwali holiday period will be pivotal to both films’ box-office trajectories.