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Thalia Acquires Spielwaren Krömer and Toysino to Expand Toy Retail Presence

The German book retailer plans to retain all 39 stores and jobs while integrating the Krömer brothers into leadership roles, pending regulatory approval.

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Das Unternehmen Thalia verkauft mehr als Bücher. Mit der Übernahme des Spielwaren-Konzerns Krömer baut es diesen Bereich aus.
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Overview

  • Thalia announced its acquisition of Spielwaren Krömer and Toysino, which operate 39 toy retail locations across Germany, with the deal set to close by October 2025, subject to competition authority approval.
  • The acquisition aims to strengthen Thalia’s position in the toy market, following its 2024 purchase of MuKK Kinderwelt as its first major step into the sector.
  • Christian and Daniel Krömer, the current owners of Spielwaren Krömer and Toysino, will join Thalia’s leadership team to oversee the new toy retail division.
  • Thalia has committed to keeping all stores operational and retaining all employees as part of its strategy to revitalize inner-city retail and counter the decline of traditional toy shops.
  • The move is part of Thalia’s broader omnichannel growth strategy, with CEO Ingo Kretzschmar emphasizing the importance of maintaining urban retail anchors in the face of increasing competition from e-commerce.