Thailand's Koh Samui Sees Tourism Surge with 'The White Lotus' Season 3

The hit HBO series has sparked interest in its filming locations, raising both opportunities and concerns for the island.

The third season of 'The White Lotus,' set in Thailand, premiered on February 17, 2025, with new episodes airing weekly until April 7, 2025.
Key filming locations include Koh Samui, Phuket, and Bangkok, with luxury resorts like the Four Seasons prominently featured.
Fans of the series are flocking to Thailand, leading to a significant increase in hotel bookings and tourism interest, according to travel platforms like Expedia.
Local residents on Koh Samui express concerns about the environmental and infrastructural strain caused by rising tourist numbers, including water shortages and waste management challenges.
Tour operators and luxury hotels are capitalizing on the show's popularity by offering themed experiences and exclusive packages inspired by 'The White Lotus.'