Thailand Tourism Rebounds with Over 35 Million Visitors in 2024

Visa waivers, growing Chinese arrivals, and cultural attractions drive recovery, with a record-breaking 2025 anticipated.

Thailand welcomed 35.5 million international tourists in 2024, marking a 26% increase from 2023 but still slightly below pre-pandemic levels of nearly 40 million in 2019.
Chinese visitors led the resurgence, with over 6 million arrivals, supported by a permanent visa waiver agreement between China and Thailand.
Tourism revenues reached 1.67 trillion baht ($48 billion) in 2024, contributing nearly 20% of Thailand's GDP and supporting close to a fifth of its jobs.
Government initiatives, including visa waivers for Chinese and Indian tourists and longer permitted stays, played a key role in boosting arrivals.
Projections for 2025 estimate a record 40 million international tourists, bolstered by the upcoming season of 'The White Lotus' set in Thailand and the country's progressive policies such as legalizing same-sex marriage.