Thailand Faces Tourism Surge as 'The White Lotus' Season 3 Showcases Koh Samui

The hit HBO series highlights Thailand’s beauty, raising concerns about environmental sustainability and overtourism.

Season 3 of HBO's 'The White Lotus,' set in Thailand's Four Seasons Koh Samui, is expected to drive a major increase in tourism to the region.
Thailand has a history of overtourism challenges, exemplified by the environmental degradation of Maya Bay after its depiction in the 2000 film 'The Beach.'
The Thai government is preparing for the anticipated influx of visitors with infrastructure projects like a new water pipeline and cruise ship terminal, but experts warn of insufficient environmental protections.
Koh Samui already faces significant issues from tourism, including water shortages, waste management problems, and damage to coral reefs and marine life caused by sediment and pollution.
While some sustainability measures are in place, such as bans on harmful activities and efforts by local businesses, enforcement and government collaboration remain critical concerns.