Overview
- The temporary change took effect on Wednesday, allowing bars, restaurants and shops to sell alcohol continuously from 11:00 to 24:00.
- The long-standing afternoon restriction is suspended for 180 days as authorities test the impact of looser sales rules.
- Sales remain prohibited on religious holidays under existing regulations.
- Officials describe the move as updating outdated rules and supporting tourism during the year-end travel period.
- Public-health risks are under scrutiny, with the WHO ranking Thailand among Asia's highest alcohol-consuming countries and media citing government data on tens of thousands of traffic deaths since 2019.