Overview

• Directed by Pat Boonnitipat, the film explores family bonds through the story of a grandson caring for his terminally ill grandmother in hopes of earning her inheritance.
• It has become a cultural phenomenon in Southeast Asia, grossing over $78 million worldwide and setting box office records in multiple countries.
• The film’s universal themes of love, duty, and family have resonated globally, with audiences praising its emotional depth and relatability.
• A strategic campaign, including special screenings and viral social media trends, helped the film gain attention from Academy voters despite limited exposure at major festivals.
• The movie will release in the UK and Ireland on December 26, with additional screenings planned in Europe and the U.S. ahead of the Oscars in March 2025.