Overview
- Thai announced the new cabin via its verified Facebook page, with service slated to begin October 26, 2025 on select Bangkok flights to Chennai, Dhaka, Hyderabad, Jakarta and Kathmandu.
- The product uses interiors from three ex‑Virgin Atlantic A330‑300s, featuring herringbone lie‑flat seats and an apparent front‑of‑cabin bar or lounge.
- On affected routes, reporters found Thai selling the lie‑flat section as a premium economy tier rather than standard business class, with full fare loading still developing.
- The airline has not disclosed pricing, mileage redemption rules, lounge access, priority services or baggage allowances, and media queries have not yet been answered.
- Industry observers frame the move as cabin segmentation for markets with limited premium demand, noting possible implications for business‑class ticket holders and award availability.