Particle.news

Download on the App Store

TGI Fridays UK Unveils Full Brand Reset With New Menu and Free Meal Vouchers

A refreshed menu with theatre-themed elements is designed to reinforce early signs of recovery

Image
Image

Overview

  • Private equity owners Breal Capital and Calveton UK secured 51 sites in last October’s rescue deal, resulting in the closure of 35 outlets and about 1,000 redundancies
  • The overhaul updates half of the menu and reworks 70% of grill items with new flavours and customisation options
  • Americana and theatre-themed features such as photo booths and candyfloss machines have been reintroduced to boost experiential appeal
  • Diners who order over Independence Weekend receive a voucher for a free return meal, valid on weekdays through the end of July
  • The chain now operates 49 restaurants with about 2,500 staff and has recorded an improvement in sales since early 2025