Overview
- TGI Fridays has rolled out a revamped menu across its 85 U.S. locations, aiming to improve quality and appeal to younger customers.
- The new menu features upgraded proteins, including hand-breaded chicken and hand-cut steaks, alongside a new all-purpose 'TGI Sauce.'
- Visually striking, premium cocktails have been introduced to target the social media-savvy, TikTok generation.
- CEO Ray Blanchette, who returned in January 2025, is leading the turnaround effort, aiming to complete Chapter 11 restructuring by this summer.
- The chain has significantly reduced its footprint from 600 U.S. locations at its 2008 peak to 85, following closures and financial struggles.