Overview
- The temporary campaign has replaced the letter O with zeros on Bakerloo signage at key stops including Waterloo, Oxford Circus and Paddington for roughly two weeks.
- Accessibility group Transport for All says altered names and maps can make journeys stressful or unsafe for disabled and neurodivergent passengers.
- A widely shared photo showed Maida Vale and Kilburn Park in the wrong order on a Paddington poster, though later inspections found corrected signage.
- TfL says activations are equality‑assessed to avoid operational impact and that proceeds are reinvested in the network.
- Heineken plans to give away 0.0 cans from a Tube‑roundel fridge at Waterloo on January 15 and 16 under the Dry January promotion.