Overview
- The temporary Bakerl0.0 takeover is live across key Bakerloo platforms such as Oxf0.0rd Circus and Waterl0.0, with signage and maps altered for roughly a fortnight.
- Heineken plans on‑platform giveaways of its alcohol‑free 0.0 beer at Waterloo on January 15 and 16.
- Commuters reported a Paddington poster listing Maida Vale and Kilburn Park in the wrong order, with The Times later finding a newer, corrected sign in place.
- TfL says all brand activations are assessed to avoid operational impact and that revenue is reinvested, while declining to disclose the contract value.
- Media reporting suggests the deal is likely worth a sizeable six‑figure sum, and the promotion follows prior station takeovers that drew both revenue and confusion complaints.