Overview

• TfL posted on LinkedIn inviting businesses to wrap the entire two-stop Waterloo & City line with branded moquette, signage, maps and experiential spaces.
• The sponsorship package marks the first offer for a full Tube line and explicitly excludes renaming the service or adding a sponsor’s name as a prefix.
• All proceeds from the deal will be reinvested into London’s transport network to fund maintenance and upgrades.
• Disability campaign group Transport For All warned the immersive campaign could disorient neurodivergent passengers and urged thorough equality impact assessments.
• An Evening Standard poll shows Londoners divided over the proposal, with 53% in favour and 47% opposed.