Overview
- The Wall Street Journal’s latest study shows a 46% year-over-year jump among the top 20 program valuations, with 15 schools now above $1 billion.
- Texas leads at roughly $2.2 billion and posted the highest adjusted 2025 revenue at about $298 million, followed by Texas A&M ($218 million), LSU ($213 million) and Nebraska ($197 million).
- Fourteen of the billion-dollar programs are from the SEC or Big Ten, with Notre Dame the lone outlier at No. 6 with a $1.418 billion valuation.
- Media rights have surpassed $4 billion as schools also tap ticket sales, donations, licensing, advertising and conference distributions, while new rules allow up to $20.5 million per school to be shared with players.
- The SEC and Big Ten remain split on a 16- versus 24-team College Football Playoff format with no agreement as of Monday and a decision deadline set for Friday.