Overview

• Texas Tech announced on Oct. 7 a return to a flat, red‑and‑white Double T as its primary mark, replacing the beveled 3D version.
• The refresh includes updated secondary elements such as a refined Red Raider, an overhauled Guns Up graphic, sport‑specific Raider Red marks, and a modernized Masked Rider.
• The athletic department says installation will progress across facilities, uniforms, and digital platforms over the coming months ahead of a spring 2026 style‑guide release.
• The university attributes the work to a brand audit conducted with LDWW and Adidas, with Torch Creative credited for mascot and sport‑specific artwork.
• Reaction has been mixed on social media, with supporters praising the retro look and critics calling it plain or comparing it unfavorably to other brands, including Temple and even the Cracker Barrel rebrand; some outlets also report Adidas developed custom fonts for the project.