Overview

• The agreement names Humann the official cardiovascular supplement partner and adds its logo alongside the Longhorn mark across facilities serving all 20 sports.
• Branding begins this fall at outdoor and other venues, with basketball arenas scheduled to join in the 2026–27 season at sites including Darrell K Royal–Texas Memorial Stadium, Moody Center and UFCU Disch-Falk Field.
• Longhorn Sports Properties is managing the deal with activations planned throughout the fall and featured coverage on the Longhorn Network.
• Humann originated from UT system research, with ties that include work building on Nobel laureate Ferid Murad’s research and leadership from UT professor emeritus Dr. John Ivy.
• Texas officials say they had resisted on-field ads before this partner, industry reports call the pact possibly the largest of its kind, and financial terms were not disclosed.