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Texas Opens Probe Into Lululemon Over Potential PFAS in Activewear

The case could shape how wellness marketing claims for athletic apparel are checked by regulators.

Overview

  • Texas Attorney General Ken Paxton, who issued a Civil Investigative Demand on Monday, is examining whether Lululemon misled consumers about product safety.
  • The inquiry seeks records on the company’s restricted‑substances list, testing methods, and supply‑chain controls to compare product materials with its marketing.
  • Lululemon’s shares fell about 4.5% intraday after the news, according to Bloomberg.
  • The company previously told the Associated Press it had ended use of PFAS in early 2024 and said it was cooperating with authorities.
  • PFAS, often used to add water and stain resistance to fabrics, persist in the environment, and health agencies have linked some types to risks such as endocrine disruption, fertility problems, and certain cancers.