Texas Launches Billboard Campaign Warning Migrants of Border Dangers

Governor Greg Abbott unveils multilingual billboards in Mexico and Central America to deter illegal crossings and highlight risks of human trafficking and sexual violence.

The campaign features over 40 billboards with stark messages about the dangers of illegal border crossings, including human trafficking and sexual assault.
Billboards are displayed in multiple languages, including Spanish, Russian, Chinese, and Arabic, and are placed in Mexico, Central America, and along the Texas-Mexico border.
Messages include warnings about women and children facing sexual violence and potential legal consequences for crossing into Texas illegally.
Governor Abbott emphasized the campaign as part of Texas’ broader border security efforts, which have cost over $11 billion under Operation Lone Star since 2021.
The campaign coincides with Abbott’s plans to collaborate with the incoming Trump administration on mass deportations and expanded border security measures.

Office of the Texas Governor