Overview

• Texas Attorney General Ken Paxton has launched an investigation into Kellogg for potential violations of state consumer protection laws.
• The investigation centers on allegations that Kellogg marketed cereals like Apple Jacks and Frosted Flakes as healthy while using artificial food dyes linked to hyperactivity, obesity, and cancer.
• Kellogg is accused of failing to fulfill its prior commitment to remove artificial additives from its U.S. products, despite reformulating similar products in Canada and Europe.
• This legal action ties into a broader national effort, led by HHS Secretary Robert F. Kennedy Jr., to regulate potentially harmful food additives such as artificial dyes.
• Paxton warns that Kellogg could face accountability for contributing to public health issues through alleged deceptive marketing practices.