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Tether Taps Rumble to Distribute USAT in the U.S. Through Upcoming Wallet

The tie-up leverages Tether’s Rumble stake to accelerate a GENIUS Act–driven return to the U.S. stablecoin market.

Overview

  • Paolo Ardoino announced at TOKEN2049 in Singapore that Rumble will launch a Tether-integrated crypto wallet later this year featuring USAT and other tokens.
  • Rumble’s reported 51 million monthly active users give Tether a built-in distribution channel for on-ramps to its new dollar token.
  • Tether presents USAT as designed to comply with the federal GENIUS Act as it re-enters the U.S. market, with Bo Hines appointed to lead the initiative.
  • The partnership follows Tether’s 2024 investment of $775 million in Rumble, which secured roughly a 48% stake in the platform.
  • Tether is positioning USAT to compete more directly with incumbent U.S. stablecoins such as Circle’s USDC by integrating with a large consumer platform.