Overview
- Tess Daly introduced NAIA Active as an extension of her 2021 NAIA Beach brand, pivoting to entrepreneurship after leaving Strictly Come Dancing in December.
- Claudia Winkleman briefly joined the Mayfair launch event alongside Nadiya Bychkova, Oti Mabuse, Louise Redknapp and Vicky Pattison.
- Daly called the collection “my baby,” highlighting months of work and 15-hour days before Christmas to bring the range to market.
- In her first interview since stepping away from Strictly, she described a “welcome calm” in her 50s and said a couple of television projects are in the pipeline.
- The ready-to-wear line is on sale in sizes XS to L with prices from £59, following Daly’s MBE investiture by King Charles in November for services to broadcasting.