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Tesla’s U.S. EV Market Share Drops to 38%, Lowest Since 2017

Aggressive incentives on new rival models drew buyers away from Tesla.

Tesla tuvo una bajada pronunciada en el mercado estadounidense de autos eléctricos
La participación de la empresa de Elon Musk, Tesla en el mercado de EEUU cayó a sus niveles más bajos desde 2017-
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Overview

  • Tesla accounted for about 38% of U.S. EV sales in August, its first dip below 40% since October 2017, according to Cox Automotive data reported by Reuters.
  • Overall U.S. EV sales rose 14% in August while Tesla grew 3.1%, following July when the market jumped more than 24% and Tesla rose 7%.
  • Established brands such as Hyundai, Kia, Volkswagen, Honda and Toyota expanded EV lineups and used discounts, lease promotions and charging perks to capture share.
  • Analysts say Tesla’s focus on AI and robotics, coupled with few new mass‑market vehicles, has weighed on its auto lineup, with the 2023 Cybertruck not matching Model 3 or Model Y traction.
  • After extensive price cuts that squeezed margins, Tesla faces further pressure as federal EV tax credits of about $7,500 expire, with forecasts pointing to softer demand.