Tesla's Sales Plunge in Germany as EV Market Surges

Tesla's January sales in Germany fell nearly 60% compared to last year, even as overall electric vehicle registrations rose by over 50%.

Tesla's new car registrations in Germany dropped 59.5% in January 2025 compared to the same month last year, with only 1,277 vehicles sold.
In contrast, the overall electric vehicle market in Germany grew by 53.5%, setting a record for January with 34,498 new battery-electric vehicles registered.
Tesla's market share in Germany's EV segment fell sharply, from 14% to just 4%, as competitors like Volkswagen and BMW gained ground.
Experts attribute Tesla's decline in part to Elon Musk's controversial political associations and public support for far-right parties, which have damaged the brand's image in Europe.
Tesla's sales struggles extend beyond Germany, with significant declines reported in other European markets such as France, Norway, and the Netherlands.