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Tesla's Market Share in Europe Plummets as EV Sales Surge

Electric vehicle sales in the EU rose by 28.4% in early 2025, but Tesla's sales fell by 49%, highlighting challenges from competition, aging models, and CEO Elon Musk's controversies.

La marque pâtit probablement des prises de position de son patron, proche du président américain Donald Trump.
Dans l'usine BMW de Munich, en septembre. La groupe allemand progresse de 2,5% depuis el début de l'année, et continue de creuser l'écart avec son rival Mercedes.
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Overview

  • The European electric vehicle market grew by 28.4% in the first two months of 2025 compared to the same period in 2024, according to ACEA data.
  • Tesla's sales in the EU dropped by 49% year-on-year, reducing its market share to just 1.1%, as competitors introduced newer, more appealing EV models.
  • Hybrid vehicles now dominate the European market, accounting for 35.2% of sales, surpassing both gasoline and diesel vehicles.
  • Analysts attribute Tesla's decline to an aging product lineup, reliability concerns, and public backlash against Elon Musk's political affiliations and controversial behavior.
  • Despite the growth in EV sales, industry leaders warn that progress remains insufficient to meet zero-emission mobility targets, citing infrastructure gaps and high costs as key barriers.