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Tesla’s July European Sales Dive in Sweden, Climb in Norway and Spain

Tesla is banking on pending Full Self-Driving approval in Europe to reverse a sales slump under competitive pressure.

A Tesla electric vehicle is charged at a Tesla Supercharger battery charging station in Barakaldo, Spain, March 29, 2025. REUTERS/Vincent West/File Photo
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Overview

  • Sweden’s July sales plunged 85.8 percent year-on-year to just 163 vehicles, leaving year-to-date registrations down 63.4 percent.
  • Denmark recorded a 52 percent drop in July registrations to 336 units as Model Y deliveries fell by nearly half.
  • France saw Tesla registrations fall 27 percent in July to 1,307 vehicles amid growing consumer headwinds.
  • Norway and Spain bucked the downturn with July registrations rising 83.4 percent to 838 units and 27 percent to 702 units, respectively.
  • Tesla has rolled out a 40,000 SEK trade-in bonus and is awaiting European approval of its Full Self-Driving package to help stabilize sales.