Overview

• Since opening July 20 along Historic Route 66 in West Hollywood, the diner has operated 24/7 with 250 seats and 80 Supercharger stalls in a 9,300-square-foot retro-futuristic venue.
• Diners choose classic fare such as smash burgers, tallow-fried fries and hand-spun milkshakes served in Cybertruck-inspired packaging by chef Eric Greenspan.
• Online feedback and a live KTLA segment highlighted waits of up to two hours, reports of chaotic service and burgers priced as high as $24.50.
• On-site retail features Tesla Bot action figures, hoodies starting at $95 and branded gummy packs at $35 to bolster lifestyle revenues.
• Wedbush’s Dan Ives views the diner as a key brand-revival play with Musk planning rollouts at major cities and Supercharger routes.