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Tesla’s Global EV Shipments Fall as Chinese Rivals Gain Ground

Political controversies coupled with stiff competition have sharply reduced Tesla’s global EV shipments, with growth seen only in a handful of markets.

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Customers sit in a Tesla Model Y electric vehicle (EV) at the carmaker's delivery centre in Beijing, China January 8, 2025. REUTERS/Florence Lo/ File Photo
New Tesla Model Y Boosts Sales in Two Key Markets. Is It Enough?: 2025 Tesla Model Y, Sales

Overview

  • Tesla’s US sales dropped 10.6% in May to 46,150 units; UK and German registrations fell by roughly 45% and 36%, respectively.
  • Political backlash against Musk’s activism has weighed on Tesla’s European demand; Shanghai factory shipments declined 15% year over year in May.
  • The refreshed Model Y delivered triple-digit growth in Norway (213%) and Australia (122.5%) last month.
  • Chinese rival BYD saw German registrations soar 824% to 1,857 units and reported a global record-high of 382,476 May deliveries.
  • Nio forecasts June shipments of 24,869–27,869 units and plans to enter seven additional European markets by the end of 2026.