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Tesla’s European Sales Slide With 60% June Drop in Germany

Political backlash against Elon Musk coupled with an aging model lineup fuels Tesla’s losses even as Chinese rivals extend their lead

Model Y cars are pictured during the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, March 22, 2022. Patrick Pleul/Pool via REUTERS/File Photo
Tesla electric cars are exhibited at the Everything Electric, the Home Energy & Electric Vehicle Show, in London, Britain, April 16, 2025. REUTERS/Maja Smiejkowska/ File Photo
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Overview

  • Tesla registrations in Germany plunged 60% year-on-year in June and fell 58% across the first half of the year, according to the KBA.
  • BYD’s German sales surged 294% in June from a low base, underscoring intensifying competition from Chinese automakers.
  • UK deliveries rose 12% in June to 7,891 vehicles but remain nearly 2% below year-to-date volumes from 2024.
  • Tesla’s European registrations dropped by an unweighted average of over 30% in Q1 despite a broader EV market expansion.
  • Sales growth in Norway, Spain and Portugal provided minor relief as Tesla’s broader slump continued.