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Tesla’s European Sales Slide for Seventh Straight Month

Elon Musk is banking on regulatory clearance for Full Self-Driving in the Netherlands to drive a rebound.

A Tesla electric vehicle is charged at a Tesla Supercharger battery charging station in Barakaldo, Spain, March 29, 2025. REUTERS/Vincent West/File Photo
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Overview

  • In July, registrations plunged 85.8% year on year in Sweden to 163 units, marking the steepest drop among Tesla’s major European markets.
  • Denmark saw a 52% decline to 336 vehicles and France recorded a 27% fall to 1,307 registrations in July.
  • Norway bucked the trend with an 83.4% surge to 838 cars and Spain posted a 27% rise to 702 units last month.
  • First-half EU deliveries totalled 70,655 vehicles, down 43.7% year on year according to ACEA data.
  • Tesla has tied a sales turnaround to approval of its U.S.-style Full Self-Driving system in Europe, with Musk highlighting progress in the Netherlands.