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5d ago

Tesla’s European Sales Slide Deepens as Norway Remains Sole Bright Spot

June deliveries track below Q1 levels under pressure from Chinese rivals following Musk’s political controversies

A general view of a Tesla store in Porsgrunn, Norway, December 24, 2021. REUTERS/Victoria Klesty/File Photo
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A Tesla electric vehicle is parked at a Tesla dealership, after Tesla, Inc. released its financial results for the first quarter of 2025, in Berlin, Germany April 23, 2025. REUTERS/Annegret Hilse/File Photo
One bright spot for Tesla was in Norway, where sales surged 213 per cent last month

Overview

  • Tesla’s European sales suffered a fifth consecutive monthly drop in May, with declines of 67% in France, 54% in Sweden, 36% in the Netherlands, 31% in Denmark and 19% in Spain.
  • Norway bucked the trend with a 213% surge in May deliveries to 2,600 units, driven by strong demand for the refreshed Model Y and zero-interest financing offers.
  • Early June figures show Q2 European deliveries tracking below Q1 levels even after Tesla rolled out its revamped Model Y and introduced record discounts.
  • Chinese EV maker BYD’s shipments jumped 169% in April, marking the first month it outsold Tesla in Europe and highlighting intensifying competition.
  • Tesla’s brand image in Europe has been dented by protests and vandalism at showrooms and charging stations linked to Elon Musk’s political activities.