Overview

• Tesla’s European registrations plunged 41.6% year-on-year in July; UK sales fell 60% to 987 units, German sales dropped 55% to 1,110 units.
• Chinese automaker BYD more than quadrupled UK registrations to 3,184 units; German sales jumped fivefold to 1,126 units in July, overtaking Tesla in the pure-electric segment.
• Year-to-date through July, Tesla’s European sales are down 34.3% despite a ramp-up in Model Y production.
• Tesla attributed early-year supply issues to Model Y production-line changeovers; the decline persisted even as output rose, reflecting operational disruptions and waning consumer enthusiasm.
• Tesla’s board approved a 96 million-share award for Musk worth roughly £29 billion, aiming to focus leadership on reversing the slump, securing EU approval for supervised self-driving.