Particle.news
Download on the App Store
65 ARTICLES
·
yesterday

Tesla’s European Sales Plunge 49% in April

Consumer backlash against Musk’s political ties combined with cheaper Chinese EVs has slashed Tesla’s market share to 0.7%.

Image
FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., June 18, 2023. (AP Photo/David Zalubowski, File)
Image
Image

Overview

  • Deliveries fell to 7,261 vehicles in April, a 49% year-on-year decline that cut Tesla’s share in Europe to 0.7%.
  • BYD outsold Tesla in Europe for the first time in April, according to JATO Dynamics data.
  • Overall battery-electric registrations in the region grew by 27.8% in April, underscoring Tesla’s underperformance.
  • Consumer protests over Elon Musk’s political affiliations depressed demand, prompting him to pledge to step back from external duties and refocus on Tesla.
  • Tesla’s aging lineup and absence of a new mass-market model have weakened its ability to compete with aggressively priced Chinese and traditional rivals.