Tesla's European Sales Plummet 49% as Competition Intensifies

The automaker's market share drops to 1.1% in early 2025, driven by a dated product lineup and rising competition from Chinese manufacturers.

Tesla's vehicle registrations in the EU dropped 49% year-over-year in January and February 2025, with sales falling to 19,046 units and a market share of just 1.1%.
Despite Tesla's decline, overall EV sales in Europe grew by 28.4% during the same period, reaching 255,489 vehicles and 15.2% of the market.
Chinese automakers like BYD and SAIC are gaining market share with competitively priced, technologically advanced vehicles, further pressuring Tesla.
Tesla's aging product lineup, including the Model 3 and Model Y, has struggled to compete with newer offerings from rivals.
The company's challenges are compounded by a recent recall of 46,000 Cybertruck vehicles and political backlash against Elon Musk, which may be affecting brand perception.